Vapa Group Chat is a new marketing podcast where you’ll learn practical social media strategies, content concepts and digital insights.
Expert guidance on brand differentiation, algorithm management and audience engagement with over 15 years of experience. The perfect choice for marketing managers, social media managers and content creators who want to develop their digital presence and achieve tangible results through social media and content.
The podcast is in English and hosted by Alison Morrison, Vapa’s Social and Content Director.
How do you find your social media X-factor?
In the first episode, we delve into one of Vapa’s most asked topics: how do you find your brand’s unique X-factor on social media? You’ll learn a practical framework for developing a social media strategy, understand why fear is costly when creating social content and get insider insights from successful brands like Duolingo.
“We wanted to create a space where we can share our knowledge, encouragement and support with social media, content creators and marketers in general that are navigating this ever-changing and evolving field. It can feel overwhelming, exciting and lonely, so we wanted to go beyond industry talk and share our real stories, real insights from people that are also just trying to navigate everything that’s going on in social.” – Alison Morrison, Social and Content Director
Listen to the first episode On Spotify.
Coming up next
In the next section, we’ll look at how to put the X-factor into practice, channel strategy, content pillars and team structures. Subscribe to the podcast to be among the first to hear new episodes.