AINOA’s Christmas campaign invites you to open Christmas in a new way
Customer:
Ainoa shopping center
Year
2024
Solution
The AINOA shopping center located in Tapiola needed a Christmas campaign with a big heart that would help build an image of the shopping center as a genuine place to breathe in the middle of the Christmas rush. The “Open Christmas at AINOA” concept designed and implemented by Vapa helped create AINOA as a place where the hustle and bustle is forgotten and Christmas can be experienced in your own way.
“Stress, rush, and chaos – this is what Christmas preparations can feel like. But what if Christmas was a time when you could experience genuine peace and also joy? Remember others, and in between, yourself? AINOA wants to provide its customers with a space where the hurry is forgotten and things flow smoothly. A space that feels like jumping into a Christmas package into your own world.”
In the concept designed by Vapa, Christmas opens at AINOA both in the mind and in gift packages for loved ones.
The campaign was built around three themes that are visible in all campaign communications:
- Time for yourself – a moment for pampering and enjoyment
- Christmas spirit – the magic of atmosphere and decoration
- Gifts for loved ones – delighting and remembering those close to you
The visual implementation of the campaign combines AINOA’s brand identity green shade with Christmas elements. The photography and produced materials emphasize a stylized approach, heartfelt warmth, and authentic atmosphere.
Vapa was responsible for the comprehensive production of the campaign:
Video content
- Hero video that tells a Christmas story through the three themes
- Three shorter theme-specific videos
- Video content production adapted for different channels and formats
Christmas catalog and visual identity
- Campaign key visuals for each theme
- Christmas catalog concept and implementation
- Design of the campaign’s own Christmas pattern
- Photography production for different media formats
Multi-channel implementation
- Digital screens and DOOH (Digital Out-of-Home) implementations
- Print advertising in local media
- Social media content and advertising
- The shopping center’s own media such as floor stickers and window decals
Special attention was paid to authentic atmosphere and element of surprise in the campaign production. The visual world built around AINOA’s brand identity green color created a unified and distinctive look across all channels.
“With the Christmas campaign created by Vapa, we want to speak to our customers by highlighting AINOA’s big-hearted approach. Collaboration with Vapa is easy, and they also know how to challenge us in the right places.”
– Ria Leppävuori, AINOA’s Marketing Manager
Vapa and AINOA’s collaboration will continue in 2025.