Making Urban Planning Heard Through a Podcast
Customer:
Sweco
NEED & SOLUTION:
Sweco needed a fresh way to discuss the cities of the future and a more sustainable society, particularly from the perspective of urban well-being. Urban planning solutions are not typically seen as part of well-being, even though external factors such as light, noise, pollution, and the use of space have a major impact on quality of life. The solution was the “Impactful City” podcast.
IMPLEMENTATION
Vapa designed and produced the podcast series, which clearly communicates the importance of Sweco’s work and urban planning in people’s everyday lives. Across two seasons, episodes explore topics ranging from pandemics to water management and noise pollution. Journalist Riku Rantala hosts the show with two expert guests per episode, and the themes are always discussed from the perspective of ordinary city residents, making a specialist field approachable and engaging.
RESULTS
- The role of urban planning as a driver of well-being entered the public conversation
- Sweco’s expertise was showcased in a relatable and human way
- Framing topics from the everyday citizen’s perspective improved accessibility