Valio.fi – a treasure trove for food lovers
Customer:
Valio
Year
2021-2023
Solution
Tempting recipe ideas, cooking tips, and fascinating food trends—this is what the ongoing content collaboration between Vapa and Valio is all about.
What should I cook, how do I bake the perfect bun, or what delicious treat can I make with currants? Food media and recipe services compete for consumers’ attention, and only by meeting the reader’s needs can lasting relationships with the audience be built.
Valio.fi offers recipes for home cooks, guidance on cooking and baking techniques, information about ingredients, and plenty of other inspiring food content. By maintaining a constant presence and continuously providing new ideas to its audience, Valio stays top of mind when people are planning meals and writing their shopping lists.
Valio.fi offers recipes for home cooks, guidance on cooking and baking techniques, information about ingredients, and plenty of other inspiring food content. By maintaining a constant presence and continuously providing new ideas to its audience, Valio stays top of mind when people are planning meals and writing their shopping lists.
Direct communication between Vapa and Valio, along with a clear content production process, ensures a fruitful collaboration that inspires more food lovers in home kitchens.
“We wanted to find a partner to support the planning and production of our food and baking content—someone who could provide not only high-quality content but also insight into industry trends. Our collaboration with Vapa has gone smoothly, and we’re already several delicious ideas and articles richer,” says Laura Saukkonen, Content Manager at Valio.
SOLUTION
Valio strengthens its position as one of Finland’s most popular food content services.