A strategic partnership increased the awareness of the software solutions
Customer:
Visma Aquila
CLIENT QUOTE
”It truly feels like Vapa’s team is part of our own marketing team. They have succeeded in clarifying and simplifying the everyday work of marketing, helping us increase awareness of Solveon’s software solutions and build thought leadership in the industry.” – Tiina Ruusinen, Brand & Content Lead, Visma Aquila
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NEED & SOLUTION
Visma Aquila sought a partner to simplify marketing, increase visibility of Solveon’s software, and build industry thought leadership. Vapa responded with a strategic, AI-driven content partnership, acting as an extension of the team to provide fresh perspectives, coaching, and frameworks that align marketing with business goals and fast-changing market dynamics.
IMPLEMENTATION
The work is guided by a content strategy and quarterly planning, ensuring structure, focus, and measurable results.
Using a big rock approach, one core asset is repurposed across channels for efficiency and consistent messaging. AI-enabled tools enhance production and insights, while Vapa’s training empowers staff and embeds smarter, more effective marketing practices.
RESULTS
- Awareness of Solveon software solutions has steadily increased since 2024
- A wide range of content formats and channels have been adopted
- Praised, high-quality content on HR and financial management SaaS solutions
- Strengthened personal branding of experts, reflected in increased engagement with publications