{"id":1150,"date":"2024-10-10T11:32:03","date_gmt":"2024-10-10T08:32:03","guid":{"rendered":"https:\/\/vapamedia.fi\/?p=1150"},"modified":"2025-05-08T11:45:56","modified_gmt":"2025-05-08T08:45:56","slug":"vapa-is-growing-stronger-essi-raivio-joins-the-brand-social-team-as-the-new-creative-designer","status":"publish","type":"blog","link":"https:\/\/vapamedia.fi\/en\/blog\/vapa-is-growing-stronger-essi-raivio-joins-the-brand-social-team-as-the-new-creative-designer\/","title":{"rendered":"Vapa is growing stronger: Essi Raivio joins the Brand &amp; Social team as the new Creative Designer."},"content":{"rendered":"\n<p>Creative Designer <strong>Essi Raivio<\/strong> Joined Vapa in Early Autumn to Strengthen the Brand &amp; Social Team. Essi, who has built her career in marketing as a copywriter and creative designer, brings experience in both brand design and continuous content production\u2014skills she now gets to apply at Vapa. <\/p>\n\n<p>As a copywriter, strong customer insight and empathy are valuable. Essi channels these abilities in a very concrete way in her work. <\/p>\n\n<p>&#8220;No one but a copywriter can say they hear voices in their head without sounding crazy. When I write something for a client, I actually build a character for the brand in my head\u2014someone with a personality and a specific, concrete voice, &#8220;Essi laughs. <\/p>\n\n<p>She sees this kind of external perspective on a brand and its customers as valuable for the brand itself. Sometimes, an internal viewpoint can be too entangled in daily operations, and that\u2019s when an outside professional\u2019s role is to broaden the view. <\/p>\n\n<p>&#8220;Our job is to constantly remind and gently challenge what we really want to do. Do we want a purely tactical campaign, or could we expand it to build brand perception? Often, once we start digging, we realize we\u2019re solving the completely wrong problem,&#8221; Essi points out.  <\/p>\n\n<p>Vapa was still a relatively unknown agency to Essi, but it has left a positive impression. She has especially appreciated the very low hierarchy\u2014particularly in the ideation phase. A good idea can come from anyone.   <\/p>\n\n<p>&#8220;It really feels like opinions are heard and others&#8217; ideas are genuinely interesting. It\u2019s fun to throw out ideas when you can see the team gets excited about them,&#8221; Essi says happily. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Essi Raivio, who has joined the Vapa team, is a strong writer and a visionary designer who enjoys bouncing around ideas\u2014even extensively\u2014already in the planning phase.<\/p>\n","protected":false},"author":5,"featured_media":1148,"template":"","categories":[1],"tags":[],"class_list":["post-1150","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-blogit"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vapa is growing stronger: Essi Raivio joins the Brand &amp; Social team as the new Creative Designer. - Vapa Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapamedia.fi\/en\/jutut\/vapa-is-growing-stronger-essi-raivio-joins-the-brand-social-team-as-the-new-creative-designer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vapa is growing stronger: Essi Raivio joins the Brand &amp; 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