{"id":1393,"date":"2025-05-05T12:43:03","date_gmt":"2025-05-05T09:43:03","guid":{"rendered":"https:\/\/vapamedia.fi\/?post_type=work&#038;p=1393"},"modified":"2025-10-15T14:00:31","modified_gmt":"2025-10-15T11:00:31","slug":"fiskars","status":"publish","type":"work","link":"https:\/\/vapamedia.fi\/en\/work\/fiskars\/","title":{"rendered":"Fiskars"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull block-pattern-case-info is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover alignfull has-white-color has-text-color has-link-color wp-elements-3d01e631166c2fcd67993191733f2eb9\" style=\"margin-bottom:0;padding-bottom:var(--wp--preset--spacing--xlarge)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-3-font-size\" style=\"text-transform:none\">Arjen kauneus kuviksi<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-0f9a122a wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--default)\">\n<div class=\"wp-block-cover alignwide is-light is-style-rounded block-pattern-case-details\" style=\"padding-top:var(--wp--preset--spacing--default)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f9c2ac\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a67f1555 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--xsmall);margin-bottom:var(--wp--preset--spacing--xsmall)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ed2303a9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\"><strong>Asiakas:<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\">Fiskars<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-funnel-display-font-family has-xxlarge-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--xsmall)\">Ratkaisu:<\/p>\n\n\n\n<p>Fiskars Groupille toteutettu uusi kuvatyyli vahvistaa yhti\u00f6n kattobr\u00e4ndi\u00e4 juhlistamalla arjen ainutkertaisuutta.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a1f7e18d wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:var(--wp--preset--spacing--small)\">\n<p class=\"has-funnel-display-font-family has-small-font-size\" style=\"margin-top:8px;margin-bottom:8px\">Jaa:<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-icon-color has-icon-background-color is-layout-flex wp-container-outermost-social-sharing-is-layout-004c733a wp-block-social-sharing-is-layout-flex\"><li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Ffiskars%2F&#038;title=Fiskars\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Ffiskars%2F&#038;title=Fiskars\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-threads has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.threads.net\/intent\/post?text=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Ffiskars%2F\" aria-label=\"Share on Threads\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Threads\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Ffiskars%2F&#038;text=Fiskars\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-style-rounded\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--default);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--small);min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Globaalin Fiskars Groupin kattobr\u00e4ndin alla on useita design-vetoisia lifestyle-br\u00e4ndej\u00e4, joille yhteist\u00e4 on korkea k\u00e4sity\u00f6taito, kaunis ja k\u00e4yt\u00e4nn\u00f6llinen muotoilu sek\u00e4 arjen ymm\u00e4rt\u00e4minen ja arvostaminen. Yhti\u00f6n tavoitteena on luoda edistyksellist\u00e4 muotoilua, joka tekee arjesta ainutkertaista.<\/p>\n\n\n\n<p>Arjen pienten, pys\u00e4ytettyjen hetkien kauneus oli l\u00e4ht\u00f6kohtana my\u00f6s visuaaliselle uudistukselle, jonka tavoitteena oli vahvistaa Fiskars Groupin kattobr\u00e4ndi\u00e4.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1126\" height=\"1312\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/vapa_sivusto_tyo_pysty_1126x1312_Fiskars_group_03.jpg\" alt=\"\" class=\"wp-image-1386 size-full\" srcset=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/vapa_sivusto_tyo_pysty_1126x1312_Fiskars_group_03.jpg 1126w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/vapa_sivusto_tyo_pysty_1126x1312_Fiskars_group_03-768x895.jpg 768w\" sizes=\"auto, (max-width: 1126px) 100vw, 1126px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Vapa suunnitteli kattobr\u00e4ndille erottuvan ja tunnistettavan kuvatyylin \u2013 joka tukee Fiskars Groupin vahvojen kuluttajabr\u00e4ndien visuaalisuutta \u2013 ja toteutti sen pohjalta kuvaukset useassa eri lokaatiossa. Yhteisty\u00f6h\u00f6n sis\u00e4ltyi my\u00f6s graafista suunnitteluty\u00f6t\u00e4 uudistuneen visuaalisen ilmeen hy\u00f6dynt\u00e4miseksi erilaisissa sovelluksissa.&nbsp;<\/p>\n\n\n\n<p>Valokuvilla oli t\u00e4rke\u00e4 rooli Fiskars Groupin syyskuussa 2021 toteutetussa verkkosivu-uudistuksessa. Kuvaukset toteutettiin ottaen huomioon digitaalisen median tarpeet sek\u00e4 yhdistelt\u00e4vyys eri tuotebr\u00e4ndien kuvaston kanssa.<\/p>\n<\/div><\/div>\n\n\n\n<p>Vapa huolehti kokonaisuudessaan kaikista valokuvauksiin liittyvist\u00e4 j\u00e4rjestelyist\u00e4 \u2013 mallien ja kuvauskohteiden varaamisesta, aikataulutuksesta, projektinhallinnasta ja tuotannosta.<\/p>\n\n\n\n<p>Br\u00e4ndikuvaukset jakautuivat kolmeen osioon: ihmisi\u00e4 ja kuluttajabr\u00e4ndej\u00e4 k\u00e4ytt\u00f6tilanteissa esittelevin kuviin; myym\u00e4l\u00e4-, toimisto- ja tehdasymp\u00e4rist\u00f6iss\u00e4 otettuihin ty\u00f6nantajabr\u00e4nd\u00e4yst\u00e4 tukeviin kuviin sek\u00e4 artikkelien kuvitukseksi tarvittaviin henkil\u00f6kuviin.<\/p>\n\n\n\n<p>Yhteisty\u00f6 jatkui viel\u00e4 syksyll\u00e4 2022 toimistokuvauksilla Fiskars Groupin uudessa Keilaniemen p\u00e4\u00e4konttorissa.<\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>\u201dVapa Median toteuttama, br\u00e4ndi\u00e4mme ja ty\u00f6nantajakuvaamme tukeva kuvamaailma on auttanut vahvistamaan Fiskars Groupin br\u00e4ndiarvoa. Kumppanuutemme on my\u00f6s tarjonnut meille lis\u00e4resursseja ja luovaa osaamista sek\u00e4 tehostanut useita br\u00e4ndimateriaaleihimme liittyvi\u00e4 kuva- ja tekstituotantoja\u201d, sanoo Leena Venho, Communications Manager, Fiskars Group.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"925\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/vapa_sivusto_tyo_pysty_1126x1312_Fiskars-Group_01.jpg\" alt=\"\" class=\"wp-image-1388 size-full\" srcset=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/vapa_sivusto_tyo_pysty_1126x1312_Fiskars-Group_01.jpg 1400w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/vapa_sivusto_tyo_pysty_1126x1312_Fiskars-Group_01-1280x846.jpg 1280w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/vapa_sivusto_tyo_pysty_1126x1312_Fiskars-Group_01-768x507.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing is-layout-flex wp-block-social-sharing-is-layout-flex\"><li class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook  wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Ffiskars%2F&#038;title=Fiskars\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin  wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Ffiskars%2F&#038;title=Fiskars\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fiskars Groupille toteutettu uusi kuvatyyli vahvistaa yhti\u00f6n kattobr\u00e4ndi\u00e4 juhlistamalla arjen ainutkertaisuutta.<\/p>\n","protected":false},"featured_media":1391,"template":"","case_category":[128,66],"case_tag":[],"class_list":["post-1393","work","type-work","status-publish","has-post-thumbnail","hentry","case_category-creative-concept","case_category-graafinen-suunnittelu-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v25.9) - 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