{"id":1408,"date":"2025-05-05T13:20:07","date_gmt":"2025-05-05T10:20:07","guid":{"rendered":"https:\/\/vapamedia.fi\/?post_type=work&#038;p=1408"},"modified":"2025-10-15T14:01:02","modified_gmt":"2025-10-15T11:01:02","slug":"varma","status":"publish","type":"work","link":"https:\/\/vapamedia.fi\/en\/work\/varma\/","title":{"rendered":"Varma"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull block-pattern-case-info is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover alignfull has-white-color has-text-color has-link-color wp-elements-86536f98426f87d94db47dcd741a654f\" style=\"margin-bottom:0;padding-bottom:var(--wp--preset--spacing--xlarge)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-3-font-size\" style=\"text-transform:none\">Varma\u2019s business podcast talks about entrepreneurship \u2014 honestly<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-0f9a122a wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--default)\">\n<div class=\"wp-block-cover alignwide is-light is-style-rounded block-pattern-case-details\" style=\"padding-top:var(--wp--preset--spacing--default)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f9c2ac\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a67f1555 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--xsmall);margin-bottom:var(--wp--preset--spacing--xsmall)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ed2303a9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\"><strong>Customer:<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\">Varma<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-funnel-display-font-family has-xxlarge-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--xsmall)\">Solution<\/p>\n\n\n\n<p>Vapa conceptualized, designed, and produced a podcast for Varma that authentically portrays the everyday reality of running a business and puts the target audience at the center. Expect raw and honest talk about entrepreneurship. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a1f7e18d wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:var(--wp--preset--spacing--small)\">\n<p class=\"has-funnel-display-font-family has-small-font-size\" style=\"margin-top:8px;margin-bottom:8px\">Share:<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-icon-color has-icon-background-color is-layout-flex wp-container-outermost-social-sharing-is-layout-004c733a wp-block-social-sharing-is-layout-flex\"><li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fvarma%2F&#038;title=Varma\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fvarma%2F&#038;title=Varma\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-threads has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.threads.net\/intent\/post?text=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fvarma%2F\" aria-label=\"Share on Threads\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Threads\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fvarma%2F&#038;text=Varma\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-style-rounded\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--default);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--small);min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"taxonomy-case_tag has-text-align-center no-separator wp-block-post-terms\"><a href=\"https:\/\/vapamedia.fi\/en\/case_tag\/podcast\/\" rel=\"tag\">Podcast<\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"1024\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma4_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1.jpg\" alt=\"\" class=\"wp-image-1414 size-full\" srcset=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma4_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1.jpg 879w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma4_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1-768x895.jpg 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>\u201cWhat is the life of an entrepreneur really like, with all its rough edges and realities? What does it take to believe in your dreams and run a business? What happens if you burn out or go bankrupt \u2014 how do you recover?\u201d Varma Mutual Pension Insurance Company wants to promote better entrepreneurship with encouraging realism. In other words, expect raw and honest talk about entrepreneurship. I\u2019m Ina Mikkola \u2014 welcome to listen in.\u201d<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center\">This is how each episode of Varma\u2019s podcast \u201cRaw Talk on Entrepreneurship\u201d begins. Traditionally seen as a stiff institution, Varma wanted to reach out especially to solo entrepreneurs, microbusinesses, small companies, and growing businesses with a new podcast \u2014 one built entirely around the needs of its target audience. The goals: improve brand image among entrepreneurs, reach potential customers, and strengthen its position as a thought leader.  <br><\/p>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 41%\"><div class=\"wp-block-media-text__content\">\n<p>Vapa conceptualized, designed, and produced the podcast for Varma, also handling visual identity and video production. The honest podcast reveals the everyday realities of entrepreneurship and running a business: courage, openness, straight talk, and action are all part of the entrepreneurial journey. <\/p>\n\n\n\n<p>That\u2019s what Raw Talk on Entrepreneurship is all about: How do you dare to trust your dream? What\u2019s it like steering a growth company? Can a business help stop the climate crisis? Is bankruptcy the end \u2014 or maybe a new beginning? In this interview-format podcast, journalist and host Ina Mikkola talks with entrepreneurs, work-life experts, and professionals from Varma.    <\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"1024\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma2_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1.jpg\" alt=\"\" class=\"wp-image-1416 size-full\" srcset=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma2_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1.jpg 879w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma2_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1-768x895.jpg 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:39% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"1024\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1.jpg\" alt=\"\" class=\"wp-image-1418 size-full\" srcset=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1.jpg 879w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/Varma_vapa_sivusto_tyo_sisaltoalue_pysty_1126x1312-Recovered-1-879x1024-1-768x895.jpg 768w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-text-align-left\">In eight episodes, we hear from, among others, <strong>Heikki Huotari<\/strong>, CEO of Kolmen Kaverin J\u00e4\u00e4tel\u00f6 (Three Friends Ice Cream); <strong>Iida Miettinen<\/strong>, founder of Kamupak; <strong>Maria Wahlroos<\/strong>, head coach of the Finnish women&#8217;s cheerleading national team; <strong>Maija Itkonen<\/strong>, CEO of Onego Bio; <strong>Matti Kahra<\/strong>, climate specialist at Nordea; and<strong> Wanda Holopainen<\/strong>, consultant at At\u00e1a Agency.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-left\"><p class=\"has-text-align-left\"><strong style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-size: var(--wp--preset--font-size--default); white-space: normal; font-family: var(--body-font-family);\">SOLUTION<\/strong><br><br><\/p><p style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;\">Varma demonstrates its support for entrepreneurs by bringing understandable content on relevant topics to the target audience through channels suitable for them.<\/p><br><p style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;\"><\/p><p style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;\"><strong>RESULT<\/strong><\/p><br><p style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;\">The podcast strengthens the brand image of an empathetic and interactive Varma, naturally highlights its experts, and supports reaching potential customers.<\/p><br><p style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;\"><\/p><p style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;\"><\/p><p style=\"caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); white-space: normal;\">Listen to the episodes on Spotify, Acast, YouTube, Apple Podcasts, or SoundCloud.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhat is the life of an entrepreneur really like, with all its rough edges and realities? What does it take to believe in your dreams and run a business? What happens if you burn out or go bankrupt \u2014 how do you recover?\u201d Varma Mutual Pension Insurance Company wants to promote better entrepreneurship with encouraging [&hellip;]<\/p>\n","protected":false},"featured_media":1367,"template":"","case_category":[128,132],"case_tag":[93],"class_list":["post-1408","work","type-work","status-publish","has-post-thumbnail","hentry","case_category-creative-concept","case_category-podcast-production","case_tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Varma - Vapa Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapamedia.fi\/en\/work\/varma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varma\" \/>\n<meta property=\"og:description\" content=\"\u201cWhat is the life of an entrepreneur really like, with all its rough edges and realities? 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