{"id":1470,"date":"2025-05-02T12:21:51","date_gmt":"2025-05-02T09:21:51","guid":{"rendered":"https:\/\/vapamedia.fi\/work\/ainoa-shopping-center\/"},"modified":"2025-06-24T09:23:43","modified_gmt":"2025-06-24T06:23:43","slug":"ainoa-shopping-center","status":"publish","type":"work","link":"https:\/\/vapamedia.fi\/en\/work\/ainoa-shopping-center\/","title":{"rendered":"AINOA shopping center"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull block-pattern-case-info is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover alignfull has-white-color has-text-color has-link-color wp-elements-511be886d07cc10036f2ec01565b8136\" style=\"margin-bottom:0\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-3-font-size\" style=\"text-transform:none\">AINOA&#8217;s Christmas campaign invites you to open Christmas in a new way<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-1fe40a5b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--default)\">\n<div class=\"wp-block-cover alignwide is-light is-style-rounded block-pattern-case-details\" style=\"padding-top:var(--wp--preset--spacing--default)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f9c2ac\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a67f1555 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--xsmall);margin-bottom:var(--wp--preset--spacing--xsmall)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ed2303a9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\"><strong>Client:<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\">Ainoa shopping center<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ed2303a9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\"><strong>Year:<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\">2024<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-funnel-display-font-family has-xxlarge-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--xsmall)\">Solution:<\/p>\n\n\n\n<p>The AINOA shopping center located in Tapiola needed a Christmas campaign with a big heart that would help build an image of the shopping center as a genuine place to breathe in the middle of the Christmas rush. The &#8220;Open Christmas at AINOA&#8221; concept designed and implemented by Vapa helped create AINOA as a place where the hustle and bustle is forgotten and Christmas can be experienced in your own way. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a1f7e18d wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:var(--wp--preset--spacing--small)\">\n<p class=\"has-funnel-display-font-family has-small-font-size\" style=\"margin-top:8px;margin-bottom:8px\">Share:<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-icon-color has-icon-background-color is-layout-flex wp-container-outermost-social-sharing-is-layout-004c733a wp-block-social-sharing-is-layout-flex\"><li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fainoa-shopping-center%2F&#038;title=AINOA%20shopping%20center\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fainoa-shopping-center%2F&#038;title=AINOA%20shopping%20center\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-threads has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.threads.net\/intent\/post?text=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fainoa-shopping-center%2F\" aria-label=\"Share on Threads\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Threads\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fainoa-shopping-center%2F&#038;text=AINOA%20shopping%20center\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-style-rounded\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--default);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--small);min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-video alignfull is-style-rounded\"><video controls=\"\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/AINOA-Joulu24-Hero-video-20s.mp4\"><\/video><\/figure>\n\n\n\n<p><em>&#8220;Stress, rush, and chaos &#8211; this is what Christmas preparations can feel like. But what if Christmas was a time when you could experience genuine peace and also joy? Remember others, and in between, yourself? AINOA wants to provide its customers with a space where the hurry is forgotten and things flow smoothly. A space that feels like jumping into a Christmas package into your own world.&#8221; <\/em><\/p>\n\n\n\n<p>In the concept designed by Vapa, Christmas opens at AINOA both in the mind and in gift packages for loved ones.<\/p>\n\n\n\n<p>The campaign was built around three themes that are visible in all campaign communications:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Time for yourself &#8211; a moment for pampering and enjoyment<\/li>\n\n\n\n<li>Christmas spirit &#8211; the magic of atmosphere and decoration<\/li>\n\n\n\n<li>Gifts for loved ones &#8211; delighting and remembering those close to you<\/li>\n<\/ul>\n\n\n\n<p>The visual implementation of the campaign combines AINOA&#8217;s brand identity green shade with Christmas elements. The photography and produced materials emphasize a stylized approach, heartfelt warmth, and authentic atmosphere. <\/p>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-9a457955 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-style-rounded is-style-rounded--1\"><img decoding=\"async\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/AINOA-Joulu24-1-&#x2013;-Aikaa-itselle.jpg\" alt=\"\" class=\"wp-image-1333\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Vapa was responsible for the comprehensive production of the campaign:<\/p>\n\n\n\n<p>Video content<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hero video that tells a Christmas story through the three themes<\/li>\n\n\n\n<li>Three shorter theme-specific videos<\/li>\n\n\n\n<li>Video content production adapted for different channels and formats<\/li>\n<\/ul>\n\n\n\n<p>Christmas catalog and visual identity<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaign key visuals for each theme<\/li>\n\n\n\n<li>Christmas catalog concept and implementation<\/li>\n\n\n\n<li>Design of the campaign&#8217;s own Christmas pattern<\/li>\n\n\n\n<li>Photography production for different media formats<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignfull are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9a457955 wp-block-columns-is-layout-flex\" style=\"margin-bottom:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p>Multi-channel implementation<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital screens and DOOH (Digital Out-of-Home) implementations<\/li>\n\n\n\n<li>Print advertising in local media<\/li>\n\n\n\n<li>Social media content and advertising<\/li>\n\n\n\n<li>The shopping center&#8217;s own media such as floor stickers and window decals<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image is-style-rounded is-style-rounded--2\"><img decoding=\"async\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/AINOA-Joulu24-2-&#x2013;-Joulumielta.jpg\" alt=\"\" class=\"wp-image-1335\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Special attention was paid to authentic atmosphere and element of surprise in the campaign production. The visual world built around AINOA&#8217;s brand identity green color created a unified and distinctive look across all channels. <\/p>\n\n\n\n<div style=\"aspect-ratio:3\/2;min-height:unset;\" class=\"wp-block-cover alignfull is-style-rounded has-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-1337\" alt=\"\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/AINOA-Joulu24-3-\u2013-Lahjoja-Rakkaille.jpg\" style=\"object-position:51% 21%\" data-object-fit=\"cover\" data-object-position=\"51% 21%\" srcset=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/AINOA-Joulu24-3-\u2013-Lahjoja-Rakkaille.jpg 1080w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/AINOA-Joulu24-3-\u2013-Lahjoja-Rakkaille-640x640.jpg 640w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2025\/05\/AINOA-Joulu24-3-\u2013-Lahjoja-Rakkaille-768x768.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-style-rounded block-pattern-testimonial has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9a4c8acf wp-block-group-is-layout-constrained is-style-rounded--3\" style=\"background-color:#ffffffb3;padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<div class=\"wp-block-group is-style-rounded has-white-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-9a4c8acf wp-block-group-is-layout-constrained is-style-rounded--4\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>&#8220;With the Christmas campaign created by Vapa, we want to speak to our customers by highlighting AINOA&#8217;s big-hearted approach. Collaboration with Vapa is easy, and they also know how to challenge us in the right places.&#8221; <\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--small);margin-bottom:0\">\n<p class=\"has-text-align-center has-small-font-size\" style=\"text-transform:uppercase\"><strong><strong> \u2013 Ria Lepp\u00e4vuori, AINOA&#8217;s Marketing Manager<\/strong><\/strong><\/p>\n<\/div>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<p><br\/>Vapa and AINOA&#8217;s collaboration will continue in 2025.<\/p>\n<\/div>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Stress, rush, and chaos &#8211; this is what Christmas preparations can feel like. But what if Christmas was a time when you could experience genuine peace and also joy? Remember others, and in between, yourself? AINOA wants to provide its customers with a space where the hurry is forgotten and things flow smoothly. A space [&hellip;]<\/p>\n","protected":false},"featured_media":1165,"template":"","case_category":[129,128,66],"case_tag":[],"class_list":["post-1470","work","type-work","status-publish","has-post-thumbnail","hentry","case_category-copywriting","case_category-creative-concept","case_category-graafinen-suunnittelu-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AINOA shopping center - Vapa Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vapamedia.fi\/en\/work\/ainoa-shopping-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AINOA shopping center\" \/>\n<meta property=\"og:description\" content=\"&#8220;Stress, rush, and chaos &#8211; this is what Christmas preparations can feel like. 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