{"id":1483,"date":"2024-04-08T17:23:55","date_gmt":"2024-04-08T14:23:55","guid":{"rendered":"https:\/\/vapamedia.fi\/work\/box-of-emotions\/"},"modified":"2025-10-15T14:03:35","modified_gmt":"2025-10-15T11:03:35","slug":"box-of-emotions","status":"publish","type":"work","link":"https:\/\/vapamedia.fi\/en\/work\/box-of-emotions\/","title":{"rendered":"Sokos Emotion"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull block-pattern-case-info is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover alignfull has-white-color has-text-color has-link-color wp-elements-8020903bf256f2befc9acacbd153f126\" style=\"margin-bottom:0;padding-bottom:var(--wp--preset--spacing--xlarge)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-3-font-size\" style=\"text-transform:none\">Finding their own voice on social media accelerated sales by +300%<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-60a716dd wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--default)\">\n<div class=\"wp-block-cover alignwide is-light is-style-rounded block-pattern-case-details\" style=\"padding-top:var(--wp--preset--spacing--default)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f9c2ac\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a67f1555 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--xsmall);margin-bottom:var(--wp--preset--spacing--xsmall)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ed2303a9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\"><strong>Client:<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\">Sokos Emotion<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-funnel-display-font-family has-xxlarge-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--xsmall)\">Solution:<\/p>\n\n\n\n<p>Sokos Emotion was searching for an umbrella concept for social media to reach Generation Z. The concept designed and implemented by Vapa is also a physical space where beauty products and trends are explored. Box of Emotions tripled sales in the desired target group and was awarded in the 2024 international Content Marketing Awards competition.  <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a1f7e18d wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:var(--wp--preset--spacing--small)\">\n<p class=\"has-funnel-display-font-family has-small-font-size\" style=\"margin-top:8px;margin-bottom:8px\">Share:<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-icon-color has-icon-background-color is-layout-flex wp-container-outermost-social-sharing-is-layout-004c733a wp-block-social-sharing-is-layout-flex\"><li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fbox-of-emotions%2F&#038;title=Sokos%20Emotion\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fbox-of-emotions%2F&#038;title=Sokos%20Emotion\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-threads has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.threads.net\/intent\/post?text=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fbox-of-emotions%2F\" aria-label=\"Share on Threads\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Threads\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Fbox-of-emotions%2F&#038;text=Sokos%20Emotion\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-style-rounded\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--default);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--small);min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"taxonomy-case_category has-text-align-center no-separator wp-block-post-terms\"><a href=\"https:\/\/vapamedia.fi\/en\/case_category\/b2b\/\" rel=\"tag\">B2B<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/vapamedia.fi\/en\/case_category\/content-strategy\/\" rel=\"tag\">Content strategy<\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull has-white-color has-text-color has-link-color wp-elements-22ae120d398e295051580dd9f89e01e8\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-funnel-display-font-family has-xxlarge-font-size\" style=\"font-style:normal;font-weight:800;letter-spacing:12%;text-transform:uppercase\"><mark style=\"background-color:rgba(246,188,211,1)\" class=\"has-inline-color\">Social media content which gathered<\/mark><\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-funnel-display-font-family has-h-1-font-size wp-elements-4a26e6d7df3e4cac587ef54002203031\" style=\"color:#fc4d8e;font-style:normal;font-weight:800;letter-spacing:12%\">34 874 721*<\/p>\n\n\n\n<p>Views<\/p>\n\n\n\n<p class=\"has-text-align-center has-funnel-display-font-family has-xxlarge-font-size\" style=\"font-style:normal;font-weight:800;letter-spacing:12%;text-transform:uppercase\"><mark style=\"background-color:rgba(246,188,211,1)\" class=\"has-inline-color\">And grew following up to<\/mark><\/p>\n\n\n\n<p class=\"has-text-color has-link-color has-funnel-display-font-family has-h-1-font-size wp-elements-b3e8eb306cff36d09e5104c43aabf381\" style=\"color:#fc4d8e;font-style:normal;font-weight:800;letter-spacing:12%\">+696%<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-537edfa3 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0\">\n<p class=\"has-text-align-center\">Box of Emotions is not just a Social first marketing concept, but also a physical space where beauty care products and trends are explored.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 33%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h2>\n\n\n\n<p>How can a brand perceived as traditional charm and engage Generation Z beauty product buyers on social media?<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Sokos and Sokos Emotion are the primary places to buy beauty products in certain consumer segments, but with new trendy challengers entering the market, the brand needed to strengthen its position and do things in a new way.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>At Sokos, they understood that in order to stand out and keep up on social media, they had to do things in a new way.<\/p>\n<\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"808\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/BC_RITA_offline_5.00_01_00_17.Still002.jpg\" alt=\"\" class=\"wp-image-894 size-full\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Assigment<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">The client&#8217;s goal was to create recognizable content marketing and raise the bar for the content produced. The concept was meant to evoke emotions, inspire, and surprise. <\/p>\n\n\n\n<p class=\"has-text-align-center\">In addition, it needed to bring clear added value to the brand as a beauty expert.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Sokos and Sokos Emotion needed a social media umbrella concept to strengthen their position as a beauty expert and primary purchase destination in the eyes of Generation Z.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>The concept needed to solve two key challenges:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">1<\/h3>\n\n\n\n<p>How to be relevant to Generation Z<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">2<\/h3>\n\n\n\n<p>Finding a <strong>distinctive<\/strong> way to be present on social media<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"447\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/Smokey-gray.jpg\" alt=\"\" class=\"wp-image-892 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">The strategy<\/h2>\n\n\n\n<p><em>To strengthen the brand&#8217;s relevance to the target group by relying on real, existing strengths.<\/em><\/p>\n\n\n\n<p>At the core of the strategy is the idea that Sokos is your beauty expert friend who takes you by the hand and shows you how to be the most amazing version of yourself. The distinctiveness of the concept is built on the special characteristics of Sokos and Sokos Emotion, namely their approachability and the beloved and trusted beauty professionals across their extensive store network.<\/p>\n\n\n\n<p>The special characteristics combined with delicious visuality create the foundation for content types that can be used to create continuous content. Alongside channel understanding, social media aesthetics and higher production value content have been incorporated in the right proportion. The content utilizes influencers and Sokos and Sokos Emotion&#8217;s own beauty professionals.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">The concept<\/h2>\n\n\n\n<p><em>Box of Emotions is not just a Social first marketing concept, but also a physical space where beauty products and trends are explored, beauty-related stories are shared, and where one can also be vulnerable.<\/em><\/p>\n\n\n\n<p>The pink beauty fitting room is inspired by the Sokos Emotion logo. The pink box is a recognizable and memorable setting for social media content. In the small, intimate space, people feel safe, and therefore opening up about feelings related to beauty is easier there.  <\/p>\n\n\n\n<p>Continuous content publishing began in October 2023. Since then, content has been developed based on results to better address the target audience. The results take into account figures and sales development for the period January 21, 2024 to January 21, 2025.  <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>With the new Social First concept <\/strong><strong>45%* of those who saw the content considered Sokos and Sokos <\/strong><strong>Emotion as a place to shop for beauty products.<\/strong><\/p>\n<\/blockquote>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"808\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/BC_GRACIAS_offline_5.00_01_21_02.Still001.jpg\" alt=\"\" class=\"wp-image-895 size-full\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/case-box-of-emptions-placeholder-1.jpg\" alt=\"\" class=\"wp-image-889 size-full\" srcset=\"https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/case-box-of-emptions-placeholder-1.jpg 1080w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/case-box-of-emptions-placeholder-1-900x1600.jpg 900w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/case-box-of-emptions-placeholder-1-768x1365.jpg 768w, https:\/\/vapamedia.fi\/wp-content\/uploads\/2024\/04\/case-box-of-emptions-placeholder-1-864x1536.jpg 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">The results<\/h2>\n\n\n\n<p>The concept also accelerated online store sales: online purchases by those under 25 years old increased<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">54 %*<\/h3>\n\n\n\n<p><em>*January 21, 2024 &#8211; January 21, 2025 compared to the development of the online store during the same period.<\/em><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-pink-color has-text-color has-link-color wp-elements-07b53aa0b2f55e5f743be5f071e28f19\">Likes<\/h4>\n\n\n\n<p><strong>177 480<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-pink-color has-text-color has-link-color wp-elements-c2bf6bafb093f8432f09eab70d74fa47\">Shares<\/h4>\n\n\n\n<p>5 200<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-pink-color has-text-color has-link-color wp-elements-37e02c5e141c42f93b04073b69abb213\">Saves<\/h4>\n\n\n\n<p><strong>22 900<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading has-pink-color has-text-color has-link-color wp-elements-333d1e859e05834f26ee946c256d4a38\">Hours watched<\/h4>\n\n\n\n<p><strong>37 200<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Box of Emotions has not only been a huge success on social media, but has also exceeded all expectations in increasing sales. Channel-specific engagement has served as an important metric: video viewing time and the number of saves confirm that we have reached the right target audience. <\/p>\n\n\n\n<p>The concept also accelerated online store sales. During the period from January 21, 2024 to January 21, 2025, <strong>for those under 25 years old<\/strong><br><strong>demographic the e-commerce sales development<\/strong><br>was a <strong>huge 54 %<\/strong>. For under 35 year olds the growth was 39 %. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The concept has succeeded in developing the image of Sokos and Sokos Emotion in the eyes of the younger target group and strengthening the perception of Sokos as a reliable beauty expert: <strong>66%* of 18-24 year-olds <\/strong>who saw the content<strong> felt that the content creates an expert image<\/strong> and <strong>52%* found the content inspiring.<\/strong><\/p>\n\n\n\n<p>In 2024, the concept was awarded wins in the Best Paid Advertising \/ Content Marketing Integration category at the Content Marketing Awards competition and in the Marketing for Youth category at the Digital Communication Awards competition.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding their own voice on social media accelerated sales by +300%<\/p>\n","protected":false},"featured_media":267,"template":"","case_category":[181,139],"case_tag":[47,171],"class_list":["post-1483","work","type-work","status-publish","has-post-thumbnail","hentry","case_category-b2b","case_category-content-strategy","case_tag-content-marketing","case_tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v25.9) - 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