{"id":1952,"date":"2025-10-15T13:02:18","date_gmt":"2025-10-15T10:02:18","guid":{"rendered":"https:\/\/vapamedia.fi\/?post_type=work&#038;p=1952"},"modified":"2025-10-15T13:04:42","modified_gmt":"2025-10-15T10:04:42","slug":"lumo","status":"publish","type":"work","link":"https:\/\/vapamedia.fi\/en\/work\/lumo\/","title":{"rendered":"LUMO"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull block-pattern-case-info is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-cover alignfull has-white-color has-text-color has-link-color wp-elements-f91c9ad7437524242de6289b390ec9e8\" style=\"margin-bottom:0;padding-bottom:var(--wp--preset--spacing--xlarge)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-blue-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container has-global-padding is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-3-font-size\" style=\"text-transform:none\">From rental housing broker to experiential lifestyle brand<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-0f9a122a wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-right:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--default)\">\n<div class=\"wp-block-cover alignwide is-light is-style-rounded block-pattern-case-details\" style=\"padding-top:var(--wp--preset--spacing--default)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#f9c2ac\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a67f1555 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--xsmall);margin-bottom:var(--wp--preset--spacing--xsmall)\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ed2303a9 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\"><strong>Customer:<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-small-font-size\">Lumo<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-funnel-display-font-family has-xxlarge-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--xsmall)\">CLIENT QUOTE<\/p>\n\n\n\n<p>\u201c<em>Vapa is a pioneer in content strategy and content marketing. They\u2019ve had the courage to challenge the market and demonstrate the value of high-quality content.<\/em>\u201d \u2013 Hanna H\u00e4rk\u00f6nen, Head of Marketing, Lumo Homes<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flex wp-container-core-group-is-layout-a1f7e18d wp-block-group-is-layout-flex\" style=\"margin-top:10px;margin-bottom:var(--wp--preset--spacing--small)\">\n<p class=\"has-funnel-display-font-family has-small-font-size\" style=\"margin-top:8px;margin-bottom:8px\">Share:<\/p>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing has-icon-color has-icon-background-color is-layout-flex wp-container-outermost-social-sharing-is-layout-004c733a wp-block-social-sharing-is-layout-flex\"><li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Flumo%2F&#038;title=LUMO\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Facebook\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-linkedin has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Flumo%2F&#038;title=LUMO\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on LinkedIn\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-threads has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/www.threads.net\/intent\/post?text=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Flumo%2F\" aria-label=\"Share on Threads\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.3 11.3c-.1 0-.2-.1-.2-.1-.1-2.6-1.5-4-3.9-4-1.4 0-2.6.6-3.3 1.7l1.3.9c.5-.8 1.4-1 2-1 .8 0 1.4.2 1.7.7.3.3.5.8.5 1.3-.7-.1-1.4-.2-2.2-.1-2.2.1-3.7 1.4-3.6 3.2 0 .9.5 1.7 1.3 2.2.7.4 1.5.6 2.4.6 1.2-.1 2.1-.5 2.7-1.3.5-.6.8-1.4.9-2.4.6.3 1 .8 1.2 1.3.4.9.4 2.4-.8 3.6-1.1 1.1-2.3 1.5-4.3 1.5-2.1 0-3.8-.7-4.8-2S5.7 14.3 5.7 12c0-2.3.5-4.1 1.5-5.4 1.1-1.3 2.7-2 4.8-2 2.2 0 3.8.7 4.9 2 .5.7.9 1.5 1.2 2.5l1.5-.4c-.3-1.2-.8-2.2-1.5-3.1-1.3-1.7-3.3-2.6-6-2.6-2.6 0-4.7.9-6 2.6C4.9 7.2 4.3 9.3 4.3 12s.6 4.8 1.9 6.4c1.4 1.7 3.4 2.6 6 2.6 2.3 0 4-.6 5.3-2 1.8-1.8 1.7-4 1.1-5.4-.4-.9-1.2-1.7-2.3-2.3zm-4 3.8c-1 .1-2-.4-2-1.3 0-.7.5-1.5 2.1-1.6h.5c.6 0 1.1.1 1.6.2-.2 2.3-1.3 2.7-2.2 2.7z\"\/><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Threads\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: rgba(9,37,58,1); background-color: rgba(255,255,255,1); \" class=\"outermost-social-sharing-link outermost-social-sharing-link-x has-blue-color has-white-background-color wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/x.com\/share?url=https%3A%2F%2Fvapamedia.fi%2Fen%2Fwork%2Flumo%2F&#038;text=LUMO\" aria-label=\"Share on X\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on X\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-style-rounded\" style=\"margin-top:0;padding-top:var(--wp--preset--spacing--default);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--default);padding-left:var(--wp--preset--spacing--small);min-height:50px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"taxonomy-case_tag has-text-align-center no-separator wp-block-post-terms\"><a href=\"https:\/\/vapamedia.fi\/en\/case_tag\/b2c\/\" rel=\"tag\">B2C<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/vapamedia.fi\/en\/case_tag\/content-marketing\/\" rel=\"tag\">Content marketing<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/vapamedia.fi\/en\/case_tag\/content-strategy\/\" rel=\"tag\">Content strategy<\/a><span class=\"wp-block-post-terms__separator\"> <\/span><a href=\"https:\/\/vapamedia.fi\/en\/case_tag\/social-media\/\" rel=\"tag\">Social media<\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h6 class=\"wp-block-heading\">NEED &amp; SOLUTION<\/h6>\n\n\n\n<p><br>In the rental housing market, content has traditionally focused solely on homes and living. Vapa created a content and channel strategy for Lumo Homes that shifts the focus from mere housing to a more holistic way of living.<br><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">IMPLEMENTATION<\/h6>\n\n\n\n<p><br>Lumo Homes\u2019 brand strategy and marketing communications concept expand the perception of rental living toward easier and more effortless urban life. The content highlights the small yet meaningful joys of everyday life, tips and experiences, and a sense of community, which sets Lumo apart from its competitors. The work is implemented through content planning and production across the Lumo.fi website and social media channels. The goal is to build Lumo into a lifestyle brand for modern living.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEED &amp; SOLUTION In the rental housing market, content has traditionally focused solely on homes and living. Vapa created a content and channel strategy for Lumo Homes that shifts the focus from mere housing to a more holistic way of living. 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