A marketing toolkit for investor communications
Customer:
EniferBio
NEED & SOLUTION
The biotechnology startup EniferBio needed a clearer brand and product identity to attract investors and increase awareness. As a young company, it needed to refine its brand message and identify fruitful PR opportunities. Vapa’s solution was to design a comprehensive marketing toolkit to strengthen the brand and support investor communications.
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IMPLEMENTATION
Vapa created a clear tone of voice, key messages, elevator pitch, refreshed visual identity, and content formats for different channels. The toolkit is implemented through ongoing partnership, ensuring consistent brand communication across social media, the website, and PR activities. Special attention was given to crafting investor-focused messaging that makes a technical industry accessible and understandable.
RESULTS
- Increased brand and product awareness among investors
- Consistent brand communication across channels
- Successful funding round: the company reached its target investors within the desired timeframe
