NEED & SOLUTION

In the rental housing market, content has traditionally focused solely on homes and living. Vapa created a content and channel strategy for Lumo Homes that shifts the focus from mere housing to a more holistic way of living.

IMPLEMENTATION

Lumo Homes’ brand strategy and marketing communications concept expand the perception of rental living toward easier and more effortless urban life. The content highlights the small yet meaningful joys of everyday life, tips and experiences, and a sense of community, which sets Lumo apart from its competitors. The work is implemented through content planning and production across the Lumo.fi website and social media channels. The goal is to build Lumo into a lifestyle brand for modern living.