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May 13, 2026
Your team is already using AI. The question is whether it's strategic.
Most B2B marketing teams are using AI tools but lacking AI strategy. Here's why the gap between AI activity and AI impact is wider than most companies realise.
May 13, 2026
Your brand story is already there. The problem is how you're producing it.
Most B2B content fails because it lacks both a clear narrative and a production model to make it compound. Here's how storytelling and smart production work together.
May 13, 2026
Five reasons your employee advocacy program isn't working
Most B2B employee advocacy programs underdeliver. Here's why the training-first approach fails and what the five foundations of a lasting ambassador culture actually look like.
May 13, 2026
Thought leadership in Finland: what we found when we actually asked
Vapa and Iro Research surveyed 150 Finnish C-suite leaders on thought leadership. The findings are honest, sometimes uncomfortable, and worth reading if you lead B2B marketing.