Modern marketing communications for B2B
Your experts have the knowledge, your brand needs the reach, your team needs the time. Most agencies solve one of these, Vapa was built to solve all three, together.
What we do
Modern B2B marcomms needs three things working at once: credible people, content that earns attention, and the AI infrastructure to keep it all moving. Most agencies give you one. Vapa gives you all three, built as a single system rather than separate services.
of buyers trust individuals over brands
Nielsen Global Trust Report
more business impact from emotional B2B comms vs rational
LinkedIn B2B Institute
more reach when employees share vs corporate accounts
MSLGroup
How we move your business forwards
Thought Leadership through people
Activate your experts. Social ambassador programmes, brand publishing and executive thought leadership. Turning the people inside your organisation into your most credible external voices
Content marketing & Social media for brands
Build a brand people follow. Content strategy, content production and always-on brand publishing, with crisis planning built in. Turning your channels into a brand people actually pay attention to.
AI for Marketing and Communications
AI that works for your team, not against it. AI strategy, team set-up and hands-on training. Giving your team the infrastructure to do more, without more people or more hours.
Trusted by leading Finnish & international organisations
Why Vapa?
A different kind of communications agency
1
Social from the start
Vapa was built on social before it was a B2B strategy. We understand how influence travels through networks, how platforms reward consistency, and how to build content that earns attention rather than buying it.
2
Always-on at scale
Running large B2B content programmes continuously is a different discipline from producing campaigns. Vapa has built the systems and AI infrastructure to do this without compromising quality. for organisations like Neste, Visma, Varma and UPM, month after month.
3
AI as infrastructure, not hype
We integrated AI into production before it became a selling point. It makes our work faster, more consistent and more cost-efficient. Human judgement at the centre, AI at the edges.
4
Pioneering people-powered communications
The shift from brand broadcasting to people-led influence is the defining communications change of this decade. Vapa has been making that argument, writing books and proving it with clients longer than most. We practice what we preach.