Content marketing & Social media for brands
Most B2B brands publish constantly and still go unnoticed. More posts, more channels, more spend, and engagement keeps falling. The problem isn't volume. It's that the content has no strategy behind it, no system to sustain it, and no plan for when things go wrong.
Be the brand your industry can't ignore
Brand social and content is the strategy, production and always-on publishing that turns your channels into a brand people actually pay attention to. Done properly, it combines a clear content and social strategy, consistent production, and crisis planning, so your brand has both a voice and a plan to protect it.
Content & Social strategy
A clear direction for what your brand says, where, and to whom, so every post has a purpose.
Content partnerships
Professional, on-brand content created at the pace modern channels demand. Video, stills, copy, illustration, animation - done!
Creative concepts
The big ideas that anchor your content, so every piece feels distinctive and just right for audience, channel and brand
Crisis communications and planning
A plan in place before you need it, so your brand can respond fast and stay credible under pressure.
Content audit & repurposing
Turn your existing content archive into months of fresh, ready-to-publish material.
Social video
Video built for how people actually watch, from high-end concept production to mobile-shot studio formats
A process tailored to you
What's our approach to content & social strategy?
- Content and social activity connected to your business goals, not run in isolation
- Clear decisions on where to focus: which channels, which audiences, which topics
- A modular approach, so the strategy fits your context, not a generic template
- Delivered through workshops with your team, not handed down as a deck
A system that works
What does our content partnership include?
- Content plan aligned to strategic and commercial priorities
- Quarterly and yearly editorial planning
- Big Rock asset planning and production
- Social-first asset packages
- Daily publishing and editorial calendar management
- Community management and channel response
- Monthly reporting with insights, not just metrics
Bringing your brand to life
Why do you need a creative concept?
- Brings together what makes your brand distinctive, what's happening in your market, and what your audience actually cares about
- Works for a single campaign or a long-term brand narrative, the thinking scales either way
- Gives every piece of content a reason to exist, not just a slot to fill
- Turns a strategy into something people notice and remember
We've got your back
What does crisis communications & planning cover?
- A response plan in place before you need it, not built under pressure
- Clear escalation process, so the right people are looped in fast
- Pre-agreed messaging principles, so responses stay calm and consistent
- Ongoing monitoring, so issues are flagged early, not after they've spread
Say it in a way that people notice
Creative concepts
Strategy tells you what to say. A creative concept tells you how to say it, in a way that actually gets noticed. It brings together what makes your brand distinctive, what's happening in your market, and what your audience cares about, all in one idea.
This is a one-off project built around a specific campaign, launch or initiative: the hook, the framing and the content types that carry it through, so it earns attention rather than filling a calendar slot.
Over the project, you get:
- A hook and framing built for your specific launch or moment
- Key messages and content pillars that hold the concept together
- Creative direction across formats, from video to visual identity
Make your archive earn its keep
Content audit & repurposing
Years of good content often sit untouched, not because they're outdated, but because nobody's looked back at them with fresh eyes. A proper audit usually finds enough there to cover most of a year's content plan.
We review your archive, blog, news or social, to see what's performed well and what still holds up. Then we apply the same Big Rock thinking to old material as we do to new, reshaping the strongest ideas into fresh, contemporary formats.
Over the project, you get:
- A clear view of what's worked, and what's worth revisiting
- A workshop to spot gaps and repurposing potential
- A content calendar showing what's coming, and when
Designed for how people actually watch
Social video
Social media is going video first, and LinkedIn is catching up to TikTok and Instagram fast. Even B2B brands now need to be genuinely watchable, not just present.
Our range spans high-concept productions with tight creative direction through to talking-head studio interviews and mobile-shot content, all built in house. Good video is as much about understanding platforms as it is about shooting and editing. We do both.
Over the project, you get:
- A hook within the first three seconds, whatever the format
- Editing that feels current, not corporate
- Videographers, concept designers and scriptwriters in house
Talk to us
Talk to us about Content & Social for brands
We'll walk you through how the engagement works, what good looks like and whether it's the right starting point for you.