AI for Marketing & Communications
AI is changing how communications teams work and most are navigating that shift without a clear plan. Vapa provides the training, infrastructure, and strategic thinking to help you reach your full potential.
Three ways we work with you on AI
The pressure to 'do AI' can be overwhelming. We replace that pressure with a clear, three-stage path designed to let your team evolve at their own pace.
AI talks and training
Your team already knows AI is changing their work. What they need is a practical, honest perspective on what that actually means and what to do next.
AI audit & team set-up
We design and build the AI infrastructure your team needs, from a centralised knowledge hub to custom agents that handle specific, high-friction tasks.
AI strategy
For leadership teams ready to move beyond tools and fundamentally redesign how their communications or marketing function operates.
Foundations
AI talks and training
We deliver talks and hands-on training sessions that cut through the noise. Whether you need an inspiring keynote for a leadership team or a working session that gets people building new habits from day one, we meet teams where they are.
What’s available:
- The AI Co-work Revolution: a keynote or workshop exploring the shift from individual tool use to agentic AI, and what it means for communications and marketing teams
- Master Google Gemini or Claude: a practical 2-hour hands-on session that moves your team from ad hoc use to a unified, strategic capability
- AI-enhanced content training: equipping your ambassadors and content team to use AI as a sparring partner that accelerates output without losing authentic voice
- Leadership AI sessions: tailored for leadership teams approaching AI from the perspective of strategy implementation and internal messaging
Build
AI audit & team set-up
Your team is not short of ideas. They are short of time, because too much of it goes on producing content rather than thinking about it. That is a systems problem, not a skills problem.
In 5-10 focused days, we audit your content, build a custom AI environment configured for your brand voice, and train your team to use it independently. The sprint works with either Claude or Google Gemini depending on your existing setup. What you have at the end of the week: a prompt library, a configured AI environment, a training guide, and an estimated 30% reduction in routine content time.
A working AI content system, built for your team, in one-two weeks.
Scale
AI strategy for leaders
For leadership teams ready to move beyond tools and fundamentally redesign how their communications or marketing function operates.
This is a close strategic partnership. We work with you to understand your workflows, your culture, and your ambitions, then design an operating model where AI handles the repetition and your team focuses on the strategic and creative work that drives real value.
Phase 1: Discovery & blueprint
A series of structured workshops to map current workflows, identify hidden friction points, and understand the cultural dynamics at play. Output: a documented future-state operating model with new roles, redesigned human–AI workflows, and a governance framework.
Phase 2: Build & training
We build and deploy the suite of custom AI agents required to power your new workflows, alongside hands-on coaching focused on strategic oversight, creative direction, and managing AI as part of the team.
Ongoing: Cultural leadership retainer
Monthly confidential sparring sessions with Vapa’s senior leadership. For the leader asking: ‘What is the work of my team when AI can do the work?’
