Crisis communications & planning
No organisation plans to need crisis communications. Most organisations are not ready when they do — not because the people aren't capable, but because the decisions that matter most in a crisis are the ones that need to be made in the first two hours, before anyone has had time to think clearly.
Overview
Crisis Readiness & Response is two things: a one-off programme that prepares your organisation before anything happens, and an on-call service that puts a senior Vapa advisor in your corner when it does.
Preparation is the work that makes the response possible. We map the scenarios most likely to hit your organisation, build the decision protocols, draft the holding statements, and train the people who will be in the room when the clock starts.
The best time to prepare for a crisis is before one arrives.
What you get
What the engagement includes
1
Scenario mapping tailored to your sector and exposure
2
Decision-making protocols for the critical first two hours
3
Pre-approved holding statements and message frameworks
4
Spokesperson training and simulation exercises
5
Escalation flow tested against realistic scenarios
6
On-call senior Vapa advisor available when a crisis hits
Talk to us
Talk to us about Crisis communications and planning
We'll walk you through how the engagement works, what good looks like and whether it's the right starting point for you.