Media & PR
Your experts are the story. The work is making sure they're visible in the right places, to the right audiences, in a way that builds over time.
Reach that resonates
Earned Media & Expert Visibility
You've built the voice. Now let's take it further. The experts inside your organisation have genuine knowledge, perspectives and in many cases a following that already extends beyond your owned channels. The gap between where they are and where they could be — in the press, on respected podcasts, on the stages where their market gathers — is not a gap in credibility. It's a gap in infrastructure.
Earned media isn't won by pitching harder. It's won by having something worth saying.
What this involves
- Expert audit and angle development
- Point-of-view sharpening into pitchable stories
- Outlet, podcast and event targeting
- Pitching and placement managed by Vapa's team
- Media training and on-camera coaching
- Reporting on placements, reach and quality of coverage
Ready for anything
Crisis Readiness & Response
No organisation plans to need crisis communications and most are not ready when they do. Not because the people aren't capable, but because the decisions that matter most in a crisis are the ones that need to be made in the first two hours, before anyone has had time to think clearly.
Two things in one: a one-off programme that prepares your organisation before anything happens, and an on-call service that puts a senior Vapa advisor in your corner when it does.
The best time to prepare for a crisis is before one arrives.
