Building thought leadership in a crowded SaaS market

Visma Aquila, a provider of specialized HR and financial management software, needed to move beyond basic brand visibility and build genuine trust with potential customers. They wanted to become a recognized thought leader — not just another software vendor.

Vapa implemented a continuous content framework built around the 'Big Rock' model. Each quarter, Vapa conducts in-depth expert interviews to produce one core asset, which is then repurposed into LinkedIn articles, social posts, and newsletter content using AI-powered tools. The program was designed to build the personal brands of Visma Aquila's own experts, turning their internal knowledge into external influence through consistent, high-quality content published under their names.

Awareness of Solveon's software solutions has grown steadily since the partnership began in 2024. Content is consistently praised for its quality and relevance by HR and financial management professionals. The experts themselves have seen measurable growth in their personal brand authority — reflected in increased engagement with their publications and a growing reputation as go-to voices in their field.