Becoming the agile content engine for a global industrial leader

ABB needed a partner who could understand their business from the inside and act as a flexible content engine — translating deep technical expertise from different departments into consistent, social-first content at scale.

Vapa established a deeply integrated content partnership with ABB in two phases. First, Vapa ran ABB's PR desk for six months to build an in-depth understanding of the business. Vapa then became ABB's go-to 'content creation house' — a centralized partner for all departments to commission social-first formats for their key initiatives. Work included activating expert profiles to support key collaborations and repurposing major thought leadership pieces into themed social content and animations.

The embedded partnership gave ABB a streamlined way to turn deep expertise into engaging, shareable content — bringing social-first thinking and agile execution to a global industrial organization.