Turning technical consultants into active thought leaders

Avaus, a leader in AI and technology consulting, had deep expertise sitting unused inside their organization. Their technical consultants were not natural content creators, and the company needed a structured way to help them share their knowledge publicly.

Vapa designed and delivered a tailored thought leadership and social ambassador program, coaching 9 Avaus AI and technology consultants — alongside senior leadership — over a three-month period. The program provided practical tools, peer support, and a clear framework to help participants build confidence and find their voice.

The 9 participants published over 60 posts in three months. Their content generated over 1,200 reactions and 100+ comments, building a genuine professional community around Avaus's expertise.