Activating leadership and experts to amplify the brand voice

Efima, a forward-thinking IT company, had deep expertise but needed to make its voice heard in a crowded market. To break through, the company needed to activate both its leadership and its broader team of experts.

Vapa designed a two-tiered Ambassador Academy: a focused program for C-level leaders to sharpen their strategic messaging and lead by example, paired with a broader training program for the wider expert team to build their skills and confidence as brand voices.

The program aligned the entire organization around a shared thought leadership mission, turning Efima into a chorus of credible voices capable of reaching and influencing their target audience consistently.