Driving growth with high-quality, integrated content

For a leading healthcare provider like Mehiläinen, content must be both medically authoritative and discoverable through search. They needed a reliable model to produce high volumes of quality content while improving organic search visibility.

Vapa established a collaborative model with a Vapa content planner working as a dedicated part of Mehiläinen's marketing team. This integrated approach enabled seamless cooperation with responsible physicians and internal experts, ensuring all content was accurate, relevant, and aligned with business goals — covering both new article production and updates to existing content for SEO performance.

The partnership produced over 150 new articles and over 200 updated articles, leading to a significant increase in SEO performance and organic traffic — reinforcing Mehiläinen's position as a trusted source of health information.