Building trust and driving growth with content

Posti's B2B customers didn't see the brand as a true growth partner for e-commerce and logistics. Posti needed a content strategy to strengthen customer relationships and reposition the brand as a genuine business enabler.

Vapa built a B2B content strategy for Posti centred on the needs of specific customer segments. Rather than promoting Posti's services, the content focused on providing actionable insights and practical advice that would help Posti's customers grow their own businesses — meeting them at every stage of their journey.

The strategy drove a 20% increase in leads (exceeding the target of 12%) and a significant increase in website visitors.