Re-energizing the home with the 'Color Now' campaign

For Tikkurila's annual 'Color Now' campaign, the challenge was to re-ignite consumers' passion for their homes and reinforce the brand's position as a pioneer in color trends — after a period in which home had come to feel overly familiar.

Vapa created the campaign concept 'All adventures start at home,' reframing the home as the starting point for life's possibilities rather than a place of confinement. The concept encouraged consumers to see their homes with fresh eyes and use colour to bring new energy into their everyday lives. After this success, Vapa became the ‘Color Now’ campaign partner for four consecutive years.

The concept successfully engaged consumers and reinforced Tikkurila's status as a leader in color trends, delivering an optimistic and relevant narrative for its core audience.