Telling human stories to attract global talent

Valamis, a digital learning company headquartered in Joensuu, needed to attract top-tier talent to teams in both Finland and the United States — going beyond job descriptions to showcase what life at Valamis actually looks like.

Vapa produced a series of in-depth, feature-style career stories showcasing real Valamis employees, their working lives, and the benefits of their living environments in both countries. The approach painted a full picture of what it means to be part of the team — inside and outside of work.

The feature-style stories provided an authentic and compelling look at Valamis's culture, giving the company a strong employer brand that resonated with top talent internationally.