PR, Earned Media & Expert Visibility
You've built the voice. Now let's take it further. The experts inside your organisation have genuine knowledge, perspectives and in many cases a following that already extends beyond your owned channels.
Overview
The gap between where your experts are and where they could be — in the press, on respected podcasts, on the stages where their market gathers — is not a gap in credibility. It's a gap in infrastructure.
Earned Media & Expert Visibility is the service that closes it. Vapa identifies which of your experts have the strongest angles for external media, develops their point of view into pitchable stories, and places them in the outlets, formats and forums that matter to your buyers.
Earned media works best when it builds on existing credibility. An executive who has been publishing thought leadership for six months arrives at a media opportunity with a track record, a body of work a journalist can reference, a point of view that is already documented and consistent. This is why Earned Media sits at the end of the pillar journey, not the beginning.
Earned media isn't won by pitching harder. It's won by having something worth saying.
What you get
What PR & Earned Media engagement includes
1
Expert audit and angle development for each spokesperson
2
Outlet, podcast and event targeting aligned to your buyers
3
Pitching and placement managed by Vapa's team
4
Media training and on-camera coaching
5
Relationship management with journalists and hosts
6
Monthly reporting on placements, reach and quality of coverage
Talk to us
Talk to us about PR, Earned Media & Expert Visibility
We'll walk you through how the engagement works, what good looks like and whether it's the right starting point for you.