Content and Social strategy

Most teams make content decisions reactively, reacting to what's trending rather than what actually builds the brand. Content & Social Strategy gives you a roadmap instead: a clear view of where you'll win, which channels deserve investment, and what your audience actually wants to hear.

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How we approach strategy differently

We begin with an audit. We look at how you currently plan, produce and publish content, and identify where it's genuinely building competitive advantage and where it isn't.

From there, we grade your current state against four strategic drivers: consistency, effectiveness, relevance and creativity. This gives us a clear picture of where you stand today and where you want to be.

Together, we pick the modules that close that gap. For example:

If consistency is the gap, that might mean Defining the tone of voice or Visual consistency
If effectiveness is the gap, that might mean Updating the channel strategy or Getting the processes right
If relevance is the gap, that might mean Target audience understanding or Influencer marketing
If creativity is the gap, that might mean Content Canvas or Creative culture development

Every module is priced at €6,000. You only invest in the areas that will move the needle, not a generic package.

Example modules

Focusing on what brings most value

Consistency

Goal setting: content objectives derived from your business objectives
Defining the tone of voice, matched to your brand personality
Visual consistency, so content is recognisable at first glance
Key message optimisation, tailored by channel

Effectiveness

Updating the channel strategy, defining the role of each channel
Paid & organic, ensuring the two work together
Getting the processes right, streamlining content production
Audit & data-driven, identifying key areas for improvement

Relevance

Target audience understanding, deepening insight into content habits and mindset
Channel understanding, increasing knowledge of how each platform is actually used
Influencer marketing, built into the content package
Trending content, selecting trends worth addressing

Creativity

Content Canvas, a tool for structured content brainstorming
Defining content types, the backbone for creative production
Get your templates in order, ready-to-use tools for time pressure
Creative culture development, training your team in creative methods

Delivered as: An initial audit and grading session, followed by a series of workshops covering the modules you choose, at €6,000 per module.

Making smart decisions together

Strategic work for clients

Clients value the modular approach to content and social strategy because it targets the area of most impact first. Every module delivers immediate value, rather than sitting unused in a presentation.