Executive sparring for Thought Leadership

Writing your own content is one thing. Knowing what to say, when to say it, and whether it's actually working is another. Executive Sparring gives you a regular thinking partner for exactly that.

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What is Executive Sparring?

This is for executives who want to write and post their own content, but want a strategic sounding board alongside them: someone to challenge their thinking, help spot themes worth developing, and keep them honest about what's actually landing.

You'll meet with your sparring coach, a member of Vapa's management team, for one to two hour sessions on a regular basis. Together, you'll:

Review your recent posts and what's working
Talk through your goals and where you want your personal brand to go
Work out your tone of voice and the themes worth returning to
Discuss what's happening in your industry, and what's worth commenting on
Talk through anything that's holding you back from posting

How it works

Your personal training for Thought Leadership

This isn't a workshop or a one-off meeting. It's closer to a personal trainer relationship: working sessions built around your progress, not a fixed curriculum.

You can choose the length of the collaboration, though we'd usually recommend six months or longer, since real growth in a personal brand takes sustained work, not a single conversation.

Our shared success stories

Executives who have found their voice

We've helped leaders across our client base build the confidence and clarity to become recognised voices in their industry, from their first post to a genuine following.