Content audit & repurposing in social
Years of good content often sits untouched in the archive, not because it's outdated, but because nobody's looked back at it with fresh eyes. Audit & Repurposing finds what's still worth saying, and gives it a second life for a fraction of the cost of starting new.
How do you audit and repurpose content?
Repurposing well starts with knowing what you actually have. We audit your existing articles and social posts to see what's performed well, what's still true, and what could work again with a fresh angle.
From there, we look at your current audience and business needs, and match them against what's sitting in the archive. Sometimes that means updating a single article. Sometimes it means grouping several together around a shared theme to build a content series. And often, it's simply that one strong article was posted about once, when it had the material for weeks of content.
We apply the same Big Rock thinking to old content as we do to new: pulling out the strongest ideas and reshaping them into formats built for social media.
Our process
From archive to output
Five steps take you from a folder of old content to a live calendar of fresh, ready-to-publish ideas.
1
Audit
We agree the scope with you, whether that's blog, news, social, or all three, and how far back we go.
2
Findings
We present the themes we found, what performed best, and what's most relevant to your business now
3
Workshop
Together, we identify gaps, spot what's been overused, and pinpoint where the biggest repurposing potential lies.
4
Content types
We propose fresh, contemporary formats to reframe your strongest material for today's audience.
5
Calendar
Once agreed, we build a content calendar so you can see exactly what's coming, and when.
A smart way to work
More value from what you've already built
Our Big Rock approach has already turned single reports and handbooks into months of content for clients like UPM Pulp and Varma. Audit & Repurposing brings that same thinking to your existing archive.
Talk to us
Talk to us about Content audit & repurposing
We'll walk you through how the engagement works, what good looks like and whether it's the right starting point for you.